ZURICH CRITICAL ADVANTAGE

PT JAPAN TOBACCO INTERNATIONAL INDONESIA

Community Activation in 12 Cities

Main Objective

Build Apache new brand proposition as a new business unit acquired by JTI, targeting area where the brand has shown market potential for male smoker aged 18+

Strategy

Utilize community related to brand identity such as motorcycle, food, music & fashion, create aspiring workshop with KOLs and celebrate through festival

Services

• Market Research
• Brand Identity
• Campaign Strategy
• Digital Activation
• Event Management