Public Relation

WHY US

Build and Maintain a Relationship

Public Relation is more than that

Public Relation is a continuous and deliberate effort to build and maintain mutual understanding between the company and society in general. So if you want your campaign or product to continue, Public Relation is vital areas that must be in your campaign or product.

What We Offer

Strategic PR — We have a few smart strategies to raise awareness of your product with a good connection to journalists, community and KOL. With this strategy we believe that all your targets can be accomplished.

Media Monitoring — Media monitoring is such a way of helping you with big data & AI Technology to help your brand monitoring process faster & easier. So don’t ever be worried if you have problems knowing your rival or other product. Our team knows very well about this.

Lot of media have their own uniqueness, social media should be different to mass media and others, So you need smart Media Management to make your campaign going well. All of that management should do perfectly to make sure your campaign succeeds.

Issue Management — Issue management is an important role to fully support your process for monitoring and identifying campaigns in the corporate environment. Simply put, this section is important for managing the organization of your campaign.

Brand PR Strategy

The last is the branding strategy, this strategy must be done specifically, carefully and thoroughly because this strategy is related to engagement on social media, the number of additions and audience comments.

Public Relation FAQ

Ask 10 people what their idea of public relations is and you’ll probably get 10 very different answers. What sets public relations apart from advertising is that public relations is considered earned media, not paid. Public relations is forming relationships with key media influencers to increase awareness about the industry, brand, and products you represent. PR is all about storytelling and our role in PR is to tell these stories.

Most marketers in the fresh produce industry focus on PR during the good times (new products, promotions, etc.) or in times of crisis (food recalls, lawsuits, etc.). What we don’t consider is that this only contributes to a fraction of the total PR needs and opportunities.
The saying is tried and true - "PR is a marathon, not a sprint," which means there is a lot of work behind the scenes before you see a win. Let’s say you have a major announcement that needs to be told to trade media but you haven’t done any of the PR groundwork beforehand. When the time comes, who is writing your press release? Who will you be sending the release out to? Will they publish the release? We will work for it.

A long-debated question! We believe that both drive one another in different situations. Marketing drives PR strategy when there are set promotions or content that PR is able to support through media awareness. We believe combining all components of marketing (influencer partnerships, public relations, social media, etc.) is the best way to see results. PR, on the other hand, can drive marketing strategy by identifying stories and content relevant for pitching and then driving marketing efforts to support promotional elements.

No one tunes into the news to see who's advertising; people switch to news channels and visit news websites because that's how they ensure they're informed, educated, and entertained. Do you regularly turn to any website, TV show, newspaper, or magazine for the advertisements? Studies show people are far more likely to believe a news story than an advertisement, and the ROI on public relations leaves advertising's ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.